BlueTMMBlueTMM
Blue Theater Marketing Manager
I'm a crew lead at a movie theater, and I handle a lot of our marketing. A big part of that is posters: keeping track of what's in the back room, deciding what goes in each case in the lobby and out front, and working out who on the crew gets to take one home when a movie leaves. For a long time that lived in a notebook and a couple of spreadsheets that were never quite up to date.
BlueTMM is what I built to replace them. It's private: everyone on the team has their own login, so you'll need one from your theater's BlueTMM admin to get in.
Tracking posters
Movie info comes from TMDB, so adding a movie is just searching for the title. Every poster variant gets its own count, and the regular one-sheets are kept separate from the big IMAX and bus-shelter prints.
Each movie is labeled with where it is in its run (later release, upcoming, showing, leaving soon, or pull now), with a matching color down the edge of the card so the ones that need attention stand out. Movies with nothing in stock yet sit in their own Awaiting Stock list until posters arrive.
Planning the cases
Each week the app suggests a layout for all 19 inside cases and the 12 outdoor ones. The outdoor cases go to what's playing, ranked by popularity, and the inside cases fill up with what's coming soon.
If a layout needs more copies than we have, it says so. Any case can be changed by hand, and once the week looks right the layout gets locked in.
Crew requests
Anyone on the crew can ask for a poster. Each movie has its own queue, ordered by position and then by who asked first, and the app shows who's going to come up short if there aren't enough copies to go around.
Regular and IMAX requests are tracked in separate lines, since we get far fewer of the big ones.
One login per person, one inventory per theater
Everyone signs in with their own username and picks their own password the first time. A theater can have as many people as it needs, and if more than one theater uses BlueTMM, each one gets its own movies, crew, requests and case plans. Nobody can see another theater's inventory.
Each theater's managers add their own people, reset passwords, and set up the poster cases to match their lobby. Every change is recorded with who made it and when.
On a phone
It works in any phone browser, and on an iPhone you can add it to the home screen so it opens like an app.
Everything syncs live, so a count changed on one phone shows up on the office computer right away. If the signal drops in the back room, the case layout is still there to look at.
There's a dark mode for the booth and the back room. It follows your phone's setting until you pick one.
